SPORTMAX FALL WINTER 2019 WOMEN’S COLLECTION – MILAN FASHION WEEK
MOOD | INSPIRATIONS
For its Fall/Winter 2019-20 collection, SPORTMAX introduces a vision of classicism projected into the future, working on the silhouette. The collection develops a new concept of dynamic feminine and futuristic tailoring, that is also interpreted in the new combination of suits created by mixing two joinable pieces, wearable in multiple ways to become the classicism of the future. Sunglasses, an important new category addition thanks to the exclusive worldwide licensing agreement with Marcolin Group, are characterized by strong shapes, contrasting materials and asymmetrical lines. A new sneaker collection, marked by overlapping layers on the upper in suede, rubber- effect leather and 3-D concentric circles on the soles, delineates a new dynamic shape.
SHAPES | TECHNIQUES | KEY LOOKS
A sense of energy emanates from outwear pieces, from coats to bomber jackets, that defines new volumes through the shoulders, emphasizing the play on curves and contours. Building on the concept of classicism of the future, a part of the brand’s DNA, the collection proposes oversize double-face coats and those with placement stripes, blazers and skirts combine various patterns and materials, the cashmere shearling jacket with back seams and the transformable trench coat, which can be divided into two pieces, mixed and matched with the leather vest, a key garment which can be paired with RTW pieces and knitwear, interplaying and enriching the wardrobe combinations. The sportswear-inspired attitude of lightly padded nylon dresses and matelassé shirts with graphic effects styled with baseball caps complete the look.
COLOURS | MATERIALS
The collection plays on shades of grey with sartorial-inspired fabrics, like pinstripe wool, herringbone and stripes, and delicate colours of nature, which almost announce the arrival of spring: touches of white, beige, sand, light blue and caramel. Crossing materials with one another, wool is mixed with leather to create contrasts between matte and shiny effects. Bright colours on the padded nylon garments and on the printed and patterned knitwear vibrates in stronger hues of rust and bright blue, turquoise and green.
