.NORMALUISA SPRING SUMMER 2012 WOMEN – MILANO FASHION WEEK
The .normaluisa woman – designed by Giorgiana – for the next summer tells about an endless vacation, that starts in Positano, with sorbet colors like lime, tangerine and grapefruit, and comes through Africa for a chic and sauvage safari wearing garments made of hemp fluorescent touches. She Chooses wallpaper-prints, inspired, by the installations of the Danish artist Nina Saunders, mixed with fabrics in a romantic bouquet of flowers inlaid on cotton sateen.
The atmosphere is vaguely Sixties, like the one told in the film “Le Mepris”, hand-made crochet clothes and as fundamental “accessories” owns and cultivates a good dose of culture and an engaged intellect . Naive, but not too much. On the turntable plays “Cameo Lover” in loop..
She Travels with a suitcase full of memories and cultures, postcards and souvenirs, textures of feeling, custom and colors at the opposite in a gentle femininity that chooses strict volumes, embraced and tribal at the same times.
Cocktail dresses mixed with cotton knitwear with contrasted edges, and lurex I inserts. Everything is double, in a continuous alternation of proportions that makes each piece an optical illusion: as the double belts on the waist, double the length, double pleated skirts that stretch the clothes to the knees and the double use of the silk trench coat to wear as a dress. Double is also the name of the brand!
MATERIALS
Scenic materials, inspired by Madame Gres exhibition in Paris: pleated silk, cotton muslin plumetis spotted by irregular, laminated fabrics, mats, crepe and lace mixed in stretch cotton satin. Ladylike when choosing fabrics like the taste more sporty lasered satin. A little “mal d’Africa”, hemp rope in a loop pile effect.
COLOURS
Reflections of blue and white, never banal , alternating with bright tones of cedar, mandarin and grapefruit, adding a tone of chic and discreet, always with a sense of detail but without any obstentation.
