Passing by and getting close. The Marni collection for fall 2016 has a pervasive sense of movement, ease and intimacy. The silhouette is soft and elegant: clothes flow loosely around the body, as if the fabric was draped or wrapped with minimum interventions.
Wrap-around coats have high slits that create mobile lines. A funnel-neck parka folds with graphic firmness, secured with snap buttons. Raw cuts highlight fragility and strength. Gathered-neck shirts are closed on the back and layered. V-neck wool blouses have frontal outsized pockets.
Buttonless shirts are wrapped on the chest, naturally. Hints of dry romanticism: a broken cuff; broken promise flower prints, cloud motifs. Double breasted coats fall vertically. Single pleat trousers of generous volume are gathered with a button on the ankle, drawing a gentle contour.
Fur provides texture: astrakhan, castorino. The castorino scarf completes the easy precision of the tailored suit. Balance is studiously unbalanced: shirts that get longer on the front; a flash of white buttons on the jacket with patch pockets and a high closure.
Inside-out construction are unexpected as they are pragmatic. Caps and sneakers contradict the elegance of the silhouettes, softly. Firm yet light fabrics carry the exact lines while flowing effortlessly: cotton poplin, wool fresco, double-faced felt, gabardine, viscose twill.
The palette is classic: an instinctive mix of blues, greys, military greens, burgundy, ochre and light blue. Pinstripes run on shirting and suiting. The studious edit of elements and details projects calm. The message is up close and personal.
A spring collection for ladies and men packed with MARNI prints and patterns.
The collection features clothing and accessories. Available in selected stores and online from 8th March.
For more information visit: www.hm.com/gb/marni#home
H&M is proud to announce a spring designer collaboration with the Italian brand Marni. Famed for its original prints and inventive spirit, Marni is one of fashion’s most-loved labels, and its Founder and Creative Director Consuelo Castiglioni has created for H&M a spring collection for both women and men which capture the essence of Marni. Available from March 8, 2012 in around 260 stores worldwide and online, the collection features both clothing and accessories all at H&M’s prices, meaning everyone will have the chance to enter Marni’s world.
Marni is a label that sticks to its own path, setting its own trends for print, cut and silhouette that are always playful and elegant. Marni has remained a family owned-business as it has grown to become an international luxury brand with stores around the world.
Marni’s collection for H&M has all the freedom and experimentation for which the label is renowned, with all-over prints in strong colours all intended to be worn together in layers that both match and clash. For women, the colours are vivid and the prints are bold, be they African inspired or simpler colour blocks. The silhouettes are all Marni staples, with full pleated skirts, dresses, cropped trousers and jacquard knit, and fabrics range from silk to crisp cotton poplin. To finish the complete look the collection also includes jewellery, shoes, bags and scarves.
For men, the colours and fabrics are softened for a relaxed take on menswear staples that is truly Marni. The use of print is subtle, often as a lining or as a contrast detail for shirts, the silhouette a modern and relaxed take on masculine classics. The Marni collection is the latest designer collaboration for H&M, which has previously collaborated with brands such as Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo, Lanvin, and most recently Versace.
