FENDI SPRING SUMMER 2015 WOMEN’S COLLECTION – MILANO FASHION WEEK
Thu, September 25 2014 » Fashion Blog
Escapism: constant movement, urban dwelling, or simply travelling without moving, listening to one’s own soundtrack on the earphones. An easy, breezy attitude pervades the new FENDI Collection.
Summer – a healthy, positive state of mind – infiltrates the concrete jungle, permanently, morphing the wardrobe of the contemporary man along the way.
Velocity is the essential quality. It means smartness, absence of clutter, concentration: pieces that are reduced to their archetypal essence in order to respond to a function.
The fundamentals are all included: the zip-up blouson; the mac; tailored suits, lean trousers and immaculate shirts; the jean jacket; bermuda shorts.
Seen through the FENDI lens, they turn into statement pieces, expressing a new quest for twisted normality: you have to get really close and touch in order to discover a pervasive taste for innovation and experimentation.
What looks like sandblasted denim is leather printed through an innovative technology that has been bonded to get a rubbery feel. Pixels swarming on a bomber are a mosaic of the smallest guanteria leather squares, or an intricate basket weave.
Tuft of fur add a tactile element. Jacquard fabrics have an utilitarian appeal. Even linings are taken away, in order to create faster shapes that are as surprising in the detailed inside as they are on the outside.
Flashes of primary color brighten up suddenly: on rhythmical stripes; hidden in the weave of sturdy cottons; on charms hanging from the bags.
Otherwise the palette is essentially summery: khaki, cream, white tones of pale blue, jeans and blue, light grays. Materials marry FENDI’s very own sense of luxury with a certain pragmatism: Cuoio Romano leather, bonded leather, crocodile, jacquard cottons, cotton/linen mixes.
Escapism is finally condensed in the accessories: Selleria backpacks with crocodile tails as talismans, the male Peekaboo covered in tribal signs, sandals and slides. Barefoot with a suit as the ultimate sign of writing your own rule-book.
Created in precious Selleria or croco leather, in amazing colour palette, earphones developed in collaboration with Beats by Dr. Dre provide the soundtrack.
Sun, September 14 2014 » Fashion Blog
Tue, April 1 2014 » Fashion Blog
The first creator of high quality products worldwide, present in 195 countries, LVMH is the savoir-faire ambassador of high tradition throughout the world. In every single country, 83.000 collaborators refresh the soul of over 60 prestigious maisons, in fashion, leather, perfume, cosmetology, wine, alcohol, watch-making and jewelry sectors.
For two days, during the Journées Particulières, LVMH will open to the general public 25 of its most symbolic sites: in Paris and several other regions in Italy, Spain, U.K. and Poland.
In Paris Christian Dior’s Haute Couture Halls , Louis Vuitton’s Asnier Ateliers, Givenchy’s Haute Couture Halls.
In Spain, Madrid, the historical Boutique of Gran Via of Loewe, in Italy, Villa Pucci di Granaiolo in Tuscany, the Palazzo Fendi in Rome, the Manufacture de Souliers Louis Vuitton, Fiesso D’Artico in Veneto.
The LVMH group appealing to famous international architects, retrains many buildings, giving them back a terrific asset value, achieving remarkable contemporary projects which will be a part of the architectural Heritage in the years to come.
Within this architectural frame the most talented artisans are working.
The main aim of the Journées Particulières is to detect the genuine nature of fine high quality. Supported by an ancient and precious handicraft heritage, the LVMH cherishes and reinvents the tradition of excellence, which alllows its Maisons to establish themselves all over the world.
The path made by Maisons leads us to discover cultural heritage. Handicraft demonstrations, conferences and expos put in first place jobs regarding wine and alcohol, fashion and leather, perfume and cosmetology, watch-making and jewelry.
Within ateliers, wineries, family dwellings and historical boutiques, LVMH will share the casket that contains such beauty with the general public.
Entry to the Journées Pariculières is free and open to everyone, at the Maisons which participate in this operation.
For more info click on the website: www.lesjourneesparticulieres.com
Fri, October 14 2011 » Fashion Blog
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