FOLK DECO
For Autumn 2018 Etro takes a journey to the land of the endless horizon. For this collection, Veronica Etro found inspiration in the long shadows and dusty colourscapes of wide western landscapes wrapped up in the graphic sensibilities of European decorative arts. Bold patterns are inspired by the intricate art deco tapestries, the enameled jewelry boxes and the colour blocking of Italian postmodern architecture. This collection exists in a cosmic prairie dreamworld unlocked only by
Etro’s bohemian wonder.
This collection relies largely on print for visual complexity. The patterns on each garment were mapped with mathematical precision and 3D modeled by hand to achieve the exact placement of every geometric ruffle, graphic border and billowing printed scarf. Weightless silk georgette and crêpe are elevated to the architectural via the intensely complicated processes used to create these fluttering, ethereal gowns. Printed chenille is used on fringed cardigans and wraparound dresses. Knitwear is the highlight of the season with masterfully crafted coats, capes, dresses and ponchos. The weight of suede and faux fur coats is broken up with panels of intarsia knit patterned wool. Chunky knits are flipped inside out on cropped jumpers to expose intricate stitching; jacquard stripes on fluid blanket coats are trimmed with suede fringe.
Patterns range from graphic checkerboard detailing to sweeping mirage-like landscapes. Traditional Etro paisley has been interpreted in multiple ways: ethnic with the chiné technique, bandana effect, manual in black and white or cosmic with stars. This iconic print is found throughout the collection, alongside wallpaper florals, stripes, fifties-style hearts and arrows and naïve patchworks. Art Deco montages with wide colour surfaces are sourced from 1920s era carpets. Colours are dusty and warm, inspired by prairie landscapes: sage green, chocolate, apricot, burnt orange, peacock, night blue, mustard, tobacco, powdery brick and reddish lobster tones.
Silhouettes are intensely romantic: prim gowns have high collars, fitted bodices and endless ruffled edging. Suede lattice trims collars for a weightier contrast to impossibly light textiles, while wispy tiered dresses bring an element of movement. Dresses and coats are designed with built-in scarves for a voluminously wrapped effect. Wide-legged leather trousers in chocolate and amber shades are cuffed at the bottom or cut short. Printed cashmere jogging suits are designed with loose trousers and fitted camisole tops and butter yellow pyjamas are bursting with floral prints. A tailored suit in paisley jacquard, alongside western style shirting with cascading printed fringe, add a more masculine note to an otherwise decidedly feminine collection.
Accessories find inspiration in arts and craft traditions. Fringed leather saddlebags with braided straps are decorated with needlepoint designs or patchwork velvet and felt. Colourfully embroidered belts are cinched with brass, silver or faux bone belt buckles. Jewellery is restrained but chunky: turquoise, coral and tiger’s eye stones are found on accessories and drop earrings set in molded silver. Heavy silver 1920s-era tank bracelets are designed to be piled up and palm-sized heart and arrows brooches are pinned to lapels, mirroring prints found on silk dresses. Soaring heels are stacked on both cropped and knee-high gaucho boots in soft calfskin leather or suede in caramel, taupe and amber. Wrapped around shoulders are blanket-like knitted shawls with wide suede fringe and colourful ponchos.
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Tags: ETRO, ETRO FW 2018-19, FALL WINTER WOMEN 2018-19
Wed, February 28 2018 » Fashion Blog
Watch the Etro Fall Winter 2018-19 Fashion Show in Live Streaming – Milan 23rd February 2018 at 2.00 PM CET. Stay Tuned…! #EtroFolkDeco (more…)
Tags: ETRO, ETRO FW 2018-19, FALL WINTER WOMEN 2018-19, LIVE STREAMING
Thu, February 22 2018 » Fashion Blog
The Tree of Life
Two halves of a whole unite to make way for Etro’s 2018 50th year as a fashion house and family company. Conceived in tandem by siblings Veronica and Kean Etro, together they present their first collection of both Women’s and Men’s for Spring/Summer 2018. Guided by the same impulses as their father and Etro founder, Gerolamo, whose early travels to India remain the source material for Etro’s colourful prints, this season’s offering is an interpretation of Indian folklore through Etro’s haute bohemian lens. The iconic Paisley print is believed to be a graphic rendering of the seed that springs forth the Tree of Life. From brilliant whites to kaleidoscopic rainbow, the collection unfolds like light through a prism.
The collection begins with white, a symbol of purity. Long cotton voile dresses as soft as silk have been printed with white pigment for an ethereal shadow of the iconic Etro pattern. Delicate lace, silk crêpe and weightless cotton are embellished with metallic thread and pearls on a series of dresses that explore shades of cream, ivory and taupe. Colours blossom slowly: hints of acid yellow and mustard are introduced in spare, delicate patterns on loosely rendered silk pyjama sets for both men and women. Etro’s classic flowing gowns in weightless, floral patterned cotton have been printed with lurex to shimmer with movement. As the collection gains momentum pigments become saturated: coral, salmon and tangerine precede deep violet, maroon and emerald green. A sumptuous swirl of visual psychedelia is found in ecstatically embellished blazers and smoking jackets for men in velvet and linen.
Silhouettes are loose and free but with elements of strong tailoring. Dresses and shirts for women are wrapped around the waist with wide sashes in silk Mogador and locked with paisley-jewel brooches. Menswear suiting – found in brightly coloured silk and cotton blazers and double-breasted jackets – cuts close to the body, and linen trousers are left casually crinkled. Lightweight cable-knit sweaters for men, inspired by cricket whites, and prim, lace trimmed cardigans for women are designed to be worn snugly. For both men and women, pleated cotton jodhpurs are high waisted and worn belted, while silk and light wool wide-legged trousers are cut loose and free. Mock collars in rich embroideries and patterns slip under sombre sweaters and tailored jackets. Floral and paisley-printed waistcoats in silk or velvet are worn on top of fitted polo shirts and long silk tunics.
A flowing cotton kaftan is reimagined backless, with a patchwork of patterns and long bell sleeves. A draping, one-shouldered foulard dress is voluminously folded and wrapped in the center with a thick sash. The bodice of a fluttering above the knee cotton dress is rendered three-dimensional with heavy patchwork embroidery, braided trim and a thickly quilted elephant motif adorning the back, a treatment also found on short jackets and vests.
Accessories are informal yet vibrant. For women, jewel-toned, crystal-embellished sandals in satin and metallic leather fold origami-like around the ankle or wind around the leg with thin straps. For men, casually woven leather loafers in brown, as well as white, purposefully weathered oxfords complete a relaxed image. Delicate blown glass chandelier earrings are worn with paisley-shaped pearl and jewel-encrusted torchons and brooches. Finally, Etro’s Rainbow Bag has been remade in velvet with sumptuously ornate detailing, while for men sporty Paisley printed leather duffle bags round out their look. Round tortoiseshell frames are adorned by the brand’s iconic Paisley motif, formed from pearls and crystals.
#ETROTreeOfLife
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Tags: ETRO, ETRO SS 2018, SPRING SUMMER MEN 2018, SPRING SUMMER WOMEN 2018
Wed, November 15 2017 » Fashion Blog
Watch the ETRO Spring Summer 2018 Fashion Show in Live Streaming – Milan 22nd September 2017 at 2.00 PM. Stay Tuned…!!! #ETROTreeOfLife
Tags: ETRO, ETRO SS 2018, LIVE STREAMING
Fri, September 22 2017 » Fashion Blog
Etro Paisley Tribe
Take a walk into a colorful winter with Etro Paisley Tribe, a fearless group of exploring women who lead the way to this season’s adventure playground. Bright, feisty, active and energized, these women congregate, celebrate, and share freely as if in an altitude festival. Whether on a remote mountain top, pensive retreat,
or bustling city street, the mood is buoyant and free, igniting a color explosion and pattern collision. Codes are unwound, rules are broken, and mystery cultures materialize around an air of spirituality, energy, and positivity.
The new look is rooted in a functional sportiness but has bursts of Etro’s traditional femininity and its mastery of mixing. Oversized outerwear, including giant tweed parkas and patchwork jacquard puffer jackets, creates cozy bulky upper halves with long plissè printed paisley dresses fluttering beneath.
The robe is reimagined this season as an almost regal wrap, with kimono sleeves, striped trims, and ribbon borders. Dresses are either goddess long or hyper cropped in wrapped or rouched drapings. The pant this season is quilted and printed, creating a Judo-like pajama.
The new mood synthesizes, as always, in the world of print. This season Veronica Etro has mixed worlds, plucking her family’s famous paisley and punching it with psychedelic colors. Winter’s traditional palette of pine, mud, bordeaux, and black is shot with hot pink, revived cobalt, emerald green, and acid yellow. Spinning mandalas, tie prints, and tree of life florals, are refracted into kaleidoscopes of new patterns. Bold stripes and accentuated angles break up the decorative veil, while a touch of leopard print adds a new exoticism.
The visual mélange is made sumptuous with Etro’s rich fabrics. Intricate brocades are trimmed with colorful ribbons or borders recalling the colorful ethnic saddles used on yaks. Jacquards are boldly slashed with opulent gold and trimmed in colorful micro threading that recalls Tibetan flags. Lotus flowers, dragons, and geometrics fly across these noble materials in the form of patches bearing messages and claiming identity. Tweeds, on overcoats, parkas and dresses, unfold like blankets while metal ribbon embroidery clusters on an armor-like dress. Knitwear, meanwhile, has been elevated to artistic status with its elaborate patterned jacquards on beefy cardigans and reversible kimono coats.
The extras allow for in nite personalizing, customizing, and keep the collection’s balance between folk and the street. Madras scarves, colorful thread, and metal charm necklaces wrap around the neck. Colored stones jingle at the neck and wrist while patchwork bras and beaded halter tops add a layer of utility on evening dresses. Bags are big enough to carry one’s necessities on adventure, but showered in luxe: a postman’s bag is reinvented in jacquard with velvet lacing while embroidered carpet bags come in messenger versions. The look is finished off with trek read footwear, sealing the funky nomad vibe: Himalayan-like colored felt or suede flat boots and heeled booties feature shearling linings and ribbons that wrap up.
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Tags: ETRO, ETRO FW 2017-18, FALL WINTER WOMEN 2017-18
Sun, April 16 2017 » Fashion Blog
Watch the Etro Fall Winter 2017 Fashion Show in Live Streaming – Milan 24th February 2017 at 2.00 PM CET. Stay Tuned…!!!
Tags: ETRO, ETRO FW 2017, FALL WINTER 2017-18, LIVE STREAMING
Thu, February 23 2017 » Fashion Blog
#ETROSkyIsTheLimit
Overwhelming in their prominence, full of secrets and unknown inhabitants, harsh to those who wish to conquer them, mountains have long stood for the seduction of the sublime. Reaching towards the heavens, man’s aspiration towards the transcendental focusses on these tips of our earth as a locus of spirituality. Taking inspiration from both the mystical power and natural beauty of these peaks, the images and processes used in this collection evolved from Kean Etro’s fascination with mountains as the border between the realms of the temporal and fantastical. This autumn, Kean Etro asks you to join him on an ascent to the summit, with a menswear collection inspired by the myths and legends of the world’s mountains.
Materials this season are the product of free experimentation with a focus on rich tactile sensation. Lushly soft velvets have been subject to heavy printing, imbuing their garments with, in the case of a chevron printed hooded jacket, an exoskeleton-like quality. A similar process allows a oral coat and trouser ensemble a rough touch that almost undermines the classic luxury of the textile. Impossibly soft wool jumpers are dyed with Shibori-style Japanese tie-dye, resulting in patterns and lines that resemble Barnett Newman paintings. Sumptuous, long wool coats are printed with foliage motifs, which are created using an innovative earth-based colouring derived from clay – fully realising the passionate, imperfect naturalness of this collection.
As a counterweight to the more organic processes, nylon outerwear – pullovers, water-resistant parkas and trousers – have been photo printed with a mélange of images that are key to the narrative of the season. Cheeky bears, wise wolves and regal bucks – all mountain dwellers – make appearances on the backs, pockets and inner linings of the garments. They are trusted friends and familiar characters that have been present in the work of Kean Etro for many years. Feather motifs, in lurex lamé, swirl and ourish across sheer pullovers and tailored blazers, the result of a loose weaving technique purposefully designed to age with grace as they’re worn and moved in.
The silhouettes reach, in equal measure, towards technical innovation and traditional tailoring. Double breasted jackets and long, kimono-style coats are fastened with buckles, and shoulders are covered in ripstop waterproof fabric, a material typically found in parachutes. While loose, patch- worked nylon trousers are adorned with zippers or elastic drawstrings at the ankles and knees that allow volumes to be manipulated at will. Velvet dévoré has been fabricated with nylon to create a suiting that is exible and soft, yet impeccably tailored. Short padded vests, in the classic Etro paisley, receive the dévoré treatment as well. Highlander-inspired kilts in plaid and houndstooth were designed as a nod to the collection’s mountain-inspired theme.
Bright backpacks and high-tech hiking boots round out the collection, all a mix of fabrics found throughout the rest of the pieces – like matelassé quilting techniques on a shoe’s upper. Fabric typically used for neckties, woven tighter than normal to aid in water resistance, is used for the panels of a backpack, which is complete with small chanting bells to aid one’s ascent to the peak. Patchwork sleeping bags are worn as capes and are warm enough to fall asleep in under the stars on a mountain top. Fantastic paisley printed skis and snowboards are offered as the climax of the presentation. “The only kind a Sherpa or a monk would use,” assures Kean Etro.
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Tags: ETRO, ETRO FW 2017-18, FALL WINTER MEN 2017-18
Wed, January 25 2017 » Fashion Blog
