DSQUARED2 FALL WINTER 2012 AD CAMPAIGN : “THE SUBSTITUTES”

For the Fall/Winter 2012 advertising campaign, Dsquared2 made its debut with its first short movie entitled “The Substitutes”.

The video was shot through the creative lenses of Mert Alas & Marcus Piggot, starring Dean and Dan and the models Benedikt Angerer, Simon Van Meervenne, Liuk Bass, Ralf Javoiss, Daphne Groeneveld, Frida Aasen, Bette Franke; also featuring Eric and Joan Ribera as “bellhops” and Ratka Mayor as “the teacher’.

The models play the part of bored high school students IN CLASS. The attention of the unruly pupils is grasped by the unexpected arrival of two one of a kind substitutes, Dean and Dan, who start an unconventional lesson that wins over everyone except one person in particular….

The soundtrack is the 1960s pop tune “The Clapping Song” by Shirley Ellis.