ERMANNO SCERVINO SPRING SUMMER 2012 – MILANO FASHION WEEK

For summer 2012 the Ermanno Scervino man wears unlined and unstructured tailored suits and jackets with minimalist Prince of Wales check or houndstooth prints or a play of stripes, in a variety of the new soft summer fabrics that naturally follow the shape of the body.
These are alternated with cotton shirt brightened by invisible steel wires or white cardignas in cotton, linen, hemp or raffia, in which the hints of red and light blue carve out of the shapes.
He wears pants with a soft yet fitted cut, even high-waisted. in shaded degradé colors: more formal versions are present with a silk crease with necktie-inspired pea coats.
Wool crepe for tuxedos in blue and white with lapels in silk faille, both single and doublebreasted, to be worn over cotton and cotton/silk pure white bow ties.
Fabrics hats take the place of clutch bags, slip-on shoes in satin, blue canvas, or white a soiled effect, belts and pints turquoise stones.

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Tags: BACKSTAGE, ERMANNO SCERVINO, ERMANNO SCERVINO S/S 2012 MEN, SPRING SUMMER MEN 2012

DSQUARED2 SPRING SUMMER 2012 – MILANO FASHION WEEK

An American tourist arrives in Europe tagged Dsquared2 and decides to go around the old continent during the summer, a journey with four stops from Scandinavia to London, passing through the sunny island of Mykonos and the magnificent city of Florence. He doesn’t have much luggage but what he does have with him has been carefully chosen. Easy to mix pieces that can be worn in every latitude and temperature.
For his stay in Scandinavia, the Dsquared2 American adopts a sporty look, easily layering multi-colored garments to protect himself from the wind: light waterproof jackets, colorful knitted sweaters and hats, trousers up to the ankle with thick socks and colorful boots.
Change of scenery and wardrobe: the tourist Dsquared2 turns up on the beaches of Mykonos Greece, here he becomes sexy and more summer-like. Exploding colors: hot pants, swim wear, beach towels, caps and colorful flip-flops.
Next stop Florence: the tourist visits the city on a Vespa and takes on a more Italian look, refined and chic tailored suits, double breasted jackets, ankle length pants and handmade leather sandals.
The Dsquared2 traveller reaches London, the last leg of his journey and takes on a more contemporary mod look, neat and stylish, with more of a rock n’roll feel. Skinny silhouettes, studs, leather, and a touch of animal prints ..

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Tags: BACKSTAGE, DSQUARED2, DSQUARED² SPRING SUMMER 2012, SPRING SUMMER MEN 2012

ICEBERG SPRING SUMMER 2012 – MILANO FASHION WEEK

Dandy o Bohèmienne? A boho chic collection to rethink the mode of dress of an urban male with the soul of an artist.
Metropolitan clothes – jackets, pants in cool wool, knit blazers – meet the true artist in the man thanks to silk/cashmeres that take turns with technical fabrics.
Cold colors for this collection ICEBERG S/S 2012: shades of gray, navy, powder blue, plus hints of ocher, orange and cobalt.
Pressed and rumpled looks all with a deep lived-in feel, to create and easy – chic style fine for life in a dynamic, high-energy city.

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Tags: BACKSTAGE, ICEBERG, ICEBERG S/S 2012, SPRING SUMMER MEN 2012

FRANKIE MORELLO SPRING SUMMER MEN’S COLLECTION 2012 – MILANO FASHION WEEK

A New York bike messenger in Ivy style: the man for the next Spring / Summer 2012, designed by Maurizio Modica and Pierfrancesco Gigliotti.
No rules: the volumes and sizes of tailored garments separate, accessories urban and sporty -of those who fight in the middle of the traffic jam to survive on a daily basis, beautiful for one’s wardrobe. The most extreme combinations of color: shocking color that meets regimental cuts, traditional necklines and tailoring citations. The designers were inspired by the figure of the metropolitan bike messenger: urban and busy ..

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Tags: BACKSTAGE, FRANKIE MORELLO, FRANKIE MORELLO SPRING SUMMER MEN'S COLLECTION 2012, SPRING SUMMER MEN 2012

COSTUME NATIONAL HOMME SPRING SUMMER MEN’S COLLECTION 2012 – MILANO FASHION WEEK

Inspired by Rock’n Roll roots. This is a theme that Ennio Capasa has already dealt with in his career, but today he wants to interpret in a completely new way looking towards the future and pushing himself further in research and technological experiments. He used Ultrasound a laser technique that fuses the ends of the fabric without creating thicknesses. The innovative energy form the 1950’s meets the innovative iconic tailoring of Costume made of laser cuts and completely full articles of clothing.

A multitude of shades of Gray, Red, Indian red, Midnight blue, black checkered fantasies , and houndstooth.
Tailored jackets, but reinvented in all its details, shaped and inspired by the biker world, which become even reversible raincoats or blazers.

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Tags: BACKSTAGE, COSTUME NATIONAL, COSTUME NATIONAL HOMME SPRING SUMMER MEN'S COLLECTION 2012, SPRING SUMMER MEN 2012

CORNELIANI SPRING SUMMER MEN’S COLLECTION 2012 – MILANO FASHION WEEK

Sergio Corneliani the brand’s creative director, suggest a style balanced between the hectic city life and a dreamlike, out of this world holiday represented by the magic of the desert, echoed in the comfort of forms and colours: white, beige and sand.
Created with the aid of tradition and technology, abaca – the star of the next S/S collection is a new vegetable fibre which is water resistant, extremely thin, and elastic. Also known as a Manila hemp, this plant grows without the intervention of humans and symobolizes a more environmentally correct kind of fashion. To emphasise the desire for nature and escape, the models walk on the sand of an imaginary desert across the fashion show’s set.
The keywords are confidence and comfort, the new rules of contemporary elegance, with attention to detail as the only touch of ironic eccentricity.

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Tags: BACKSTAGE, CORNELIANI, CORNELIANI SPRING SUMMER MEN'S COLLECTION 2012, SPRING SUMMER MEN 2012