ANDREA INCONTRI SPRING SUMMER 2013 WOMEN’S COLLECTION – MILANO FASHION WEEK

For the next summer season Andrea Incontri reinterprets the value of Italian taste that meets the world and modernity, bringing together inspiration from traditional culture and influences from far-away, exotic lands.
Sentimental, Graphic, Oriental. The collection reveals a romantically cultured and orderly attitude, where order and balance are expressed through geometric shapes printed on fabrics or woven directly into the greatly innovative textures. An image whose onset is in the color, whose primary reference is the hydrangea:
a flower that originated in the extreme lands of sun but that is also profoundly linked to the memories of the Italian Riviera in the Sixties and Seventies.
Starting from dazzling white, the palette moves towards innocent and delicate nuances – sky blue, wisteria, matte pink – in micro and macro checkers that bring back childhood memories of elementary notebooks.
A chromatic lightness that later tends towards the nighttime in the refined pairings of dark nuances of black and blue, to then surprise the monochrome with extremely sophisticated prints of floral deconstructions and reconstructions, or embroidery using vintage thread, individually created.
The collection becomes a tale of symmetry of style and function, using fabrics from classical tailoring and from the undying artisanal vision that always resurges to exalt an embedded attention and research: from woven cotton to insubstantial poplin, from printed chiffon to seersucker silk raffia, each and every surface filled with archetype meanings.
The silhouettes are studied in detail to tell the story of the dynamism of modern rhythms but also of a desire for femininity that alternates fitted bustier dresses decorated with diamond shapes with fluid and transparent evening gowns.
Volumes are often dictated by oversized garments: shirts and tunics with geometrical lines, short and wide pants, bermuda shorts inspired by boxer shorts, mini-jackets with kimono sleeves.
The shapes are straightforward yet animated by panels and folds that reconfirm the structural architecture of Andrea Incontri’s fashion code, a story he also tells in the linear blouses that take inspiration from school smocks, in the pencil skirts and mini dresses that reinvent the concept of the “little black dress”.
Finally, accessories complete the look creating strong material and visual contrast: from strappy sandals with cleated soles to pumps with double metallic buckles; from shoppers covered in seasonal prints to “college” school bags to be carried on the shoulders. Last but not least the precious bucket bag, a reminder of the small baskets geishas used to use as caskets of seduction and vanity.