FRANKIE MORELLO FALL WINTER 2013-14 MEN’S COLLECTION – MILANO FASHION WEEK

The idea
The basic idea springs from a long-held passion: Pierfrancesco Gigliotti’s love of architecture and specifically the subject of his degree dissertation, i.e. clothing as architecture of the body. And so the new Frankie Morello collection becomes literally a building, an abode not only for a man’s body, but also for his ideas, his character, story and interests.

The collection
The red-brick houses in New York’s West Village are transformed into Gobelin prints. The photos of the brand’s creative spaces are tattooed on the fabrics as if they were the pages of an interior décor magazine. The inlaid marble of Florentine flooring turns into grisaille patterns. And the curved wood becomes a decoration on backpacks and accessories. Lastly, illusion is three-dimensional: the T-shirts are sewn with box-like corners, the knitwear includes mirrors as if it were the end of a corridor.

The celebrity
The guest star and symbol of the collection could be no other than Fabio Novembre. His way of balancing fashion, design and architecture, merging the disciplines through the leitmotiv of creativity, is the core around which each look in the new collection is centred.

The criticism
Under the clothing, apart from the prints, there’s a provocation. Being literally clothed in a creative process, visually dressing in design is also a denunciation of those who cynically copy the creativity of others without considering the research, work, dedication and know-how that are behind an outfit and go beyond a collection. It’s the desire to dress in a criticism through the power of imagination.