MSGM FALL WINTER 2020 MEN’S COLLECTION – MILAN FASHION WEEK

MSGM proudly presents Haunted, a collection created in close collaboration with Dario Argento, the legendary film director and Master of Horror. It’s a tale of saturated colour, killer aesthetics, desire and the glee of a dark attitude.

“I am obsessed with Dario Argento. It was an honour to spend time with the Master, talking about his movies, his aesthetics, and his attitude to life. This collection is inspired by Argento’s masterpieces, and also his whole way of being,” says Massimo Giorgetti, creative director, MSGM.

Welcome to the darkness of Haunted, where you will find the light. It’s about going deep inside to reveal the contrasts of your personality, the sides of your character that make your true self.

Tailoring is cut with devastating allure, creating sharp suits that are worn for pure pleasure, some of the tailoring with buckle details. Tailored coats have a sexy fluidity, the blood red of a duffel in tribute to Argento’s classic 1975 film Deep Red. Throughout, the colour palette celebrates Argento’s uncompromising aesthetic: cyclamen, sienna brown, emerald green, lavender, all contrasted with the ever-present black.

Shirts are printed with posters from classic Argento movies, such as Cat O’Nine Tails, Phenomena and Suspiria, alongside images of famous scenes, like the killer’s eye from Deep Red. Meanwhile, graphics of carnivorous plants set the sweet nightmare mood of the fairytale. Knitwear has drama, like the cyclamen front panel of a sweater that’s buttoned and draped onto black.

For MSGM, tailoring and casual are like the two sides of our character that come together as a whole. It’s like Dario Argento once said, “We are two. My dark side and I”. Black denim has been washed and dyed red, as if saturated in fake blood. Jacquard knit sweaters clash images of monsters, cats and horror film characters, like a fantasy world. Argento’s films are drenched in humour, and here monsters give the middle finger on sweatshirts, while a hoodie is detailed with three conjoined teddies stitched together.

During the collection, MSGM reveals six women’s Pre-Fall 2020 looks, playing with print combined with tailored silhouettes. The presence of women on the catwalk heightens the tension and fleshes out the story.

Boots are in collaboration with Cult. Leather gloves are inspired by the accessories of Argento’s killers. Leather cross-body satchel bags are as if perfect to carry one of Argento’s scripts.