ALBERTA FERRETTI SPRING SUMMER 2019 WOMEN’S COLLECTION – MILAN FASHION WEEK

EVASION OF CONTEMPORARY INNOCENCE

Innocence, naive, sunkissed. The freshness of a life lived in open air provoking adventures of the everyday. Alberta Ferretti’s Spring/Summer 2019 collection is an intense, delicate and natural development of the contemporary feminine aesthetic through a story of the complexity of a woman who moves through the sustained rhythms of everyday life.

“In this collection, I wanted to create a new attitude that encourages women to voice their strong personality through innocence, gentleness and an almost dreamy calmness. It is with this thought in mind, I was able to build a story that describes a physical adventure and an internal exploration, a more introspective journey. This leads to reflecting on the joys of living, while provoking women towards a deeper understanding of themselves in this world,” said Alberta Ferretti.

A strategic use of iconographic references, that have become a part of Ferretti’s DNA. A new silhouette of varying volumes and shapes that skim the body. Hues from pastel pink, light blue and green encompass the colors of the desert at dusk. Plissé soleil gives new meaning to gowns and short tunics. The pursuit of perfection seen through the craftsmanship of crochet embroidery on chiffon and the San Gallo lace highlighted on the mini poplin dresses, slips and rompers. The utilitarian inspired trousers are redesigned in unexpected shapes. A contemporary emphasis on feminine sensibility progress the collection with bush jackets of a parachute effect. Coats and jackets shown with detachable pockets. A dynamic range of daywear that separates itself from streetwear, shown in strength and details of the designs, while supporting the need for sportswear in a variety of romantic nuances while maintaining a relaxed, effortless glamour.

Accessories make a bold statement; large crochet raffia backpacks paired with flat sandals in braided ribbons.