MSGM FALL WINTER 2014 MEN’S COLLECTION – MILANO FASHION WEEK
“WHAT IS TRUTH?” Asks Johnny Cash.
“DON’T LIE” – “I AM WHAT I AM” Answers the Vampire Weekend.
Music as inspiration. Songs hung on a mood-board.
“BEAUTY IS TRUTH”
Beauty and truth implied as looking at oneself in the mirror and reviewing what has been done up until now.
The iconic MSGM images are processed. Almost ruined, and become new images printed on t-shirts, sweatshirts and are also used as mohair intarsias.
The look worn by the models on the runway is photographed and printed on garments.
Beauty, as a concept and an inspiration.
“TRUTH IS BEAUTY”
Be frank. Be honest.
“I AM WHAT I AM” – FASHION NEEDS THIS.
The page on which to write this new story is made of marble. And marble is the new obsession.
“WHAT IS TRUTH?”
Messages and words on grosgrain, poplin, sports jersey. Phrases and poems about love. Words stolen from Sylvia Plath.
Everything is black on white. Sometimes on mélange gray. Like a piece of torn paper that becomes a shirt or a sweatshirt.
LOVE – FASHION NEEDS LOVE.
“YOUR LOVE IS MINE” on batiste.
“LOVE IS ART” on t-shirts.
“THE EYES CAN SEE WHAT THE MOUTH CANNOT SAY” as a new detail.
And the new logo craze ‘MSGM – F / W 2014’. The brand and the season.
Plus checks, flannels and cottons. Bombers and parkas. Everything is over-size.
Skinny pants and slim-line tuxedo jackets are the new tailored looks. Shirts with prints, logos or embroidery are worn like sweatshirts.
Gold and silver break up colors. There’s a lot of black. And a lot of white.
THE MOST IMPORTANT THING IS THE MESSAGE – “THAT IS ALL”
“I’m a lover of fashion, married to fashion, and a fashion traitor. I express myself while I’m designing a garment, I write it, I write fashion more than I draw it.
There’s a lot of contrast in fashion, because we live in an era of rock, of airplanes, of strong emotions.
And fashion has to communicate, communicate, communicate all this emotion.
How I’d love to write a song about fashion. Because in the end, if I hadn’t done fashion I would have been a musician” – Hugues Le Bars.
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