JO NO FUI SPRING SUMMER 2014 WOMEN’S COLLECTION – MILANO FASHION WEEK

To distil essentiality in order to sublimate it with lunar hypnotism and opulence.

Alessia Giacobino’s intention is decisive; her architect background is to be found in the details that transform simple, formal dresses into precious and exclusive objects of desire. A luxury to exhibit.

The silhouette, sculptural and definitive, brings back the space age of the 60’s. Couture proportions and cuts are mixed with the strong art déco references of french artist erté and with unexpected hip hop contaminations.

Triple silk organza a-line tops and shifts are underlined by orbital circles and contrasting cuts, by pvc and lizard inlays and appliqué.

Pants are slim to enhance the shape of chic jackets and coats that parade sophisticated exotic prints; an absolute illusion vertigo.

The portholes opened in dresses and tunics zippers transform, adorn, inter- rupt and create the unexpected to provoke a visual accident that pushes the parameters of elegance forward.

Leather invents shirts, cargo pants and boxer shorts inspired by ny bad girls.

The eternal innovative spirit of the brand is expressed through the construc- tion, the proportions and cuts establishing the embellishment. But also in the inspiration sources that quote iconic elements of hip hop gear – like the show- ing elastic band of the boxer shorts, the dropped armholes of the vests and the camo print – to be worn with architecturally-sculped pieces.

The fabrics: triple silk organza, crépon, cotton and silk faille, lurex cloth, lizard, leather.
The colors: inspired by planets, pluto green, mars red, moonlight white, meteo- rite brown.
The embellishment: cabochon, lurex, lizard applique, satellite rhinestones.

A strong and focused collection, a synthesis of essentiality and femininity; a dual game to highlight the sartorial lines of pieces enriched with an echo of geometry, orientalism or street-wear elements.

A celestial dualism that assumes the tones of contemporary luxury.