Pirelli opens Pirelli Corso Venezia, its first flagship store in the world
Today, Pirelli opens Pirelli Corso Venezia its first flagship store, located in Corso Venezia 1,Milan, and designed by the architect Renato Montagner, creative director of the brand. On the Rubber Carpet, the first tyre carpet realized, are expected supermodels like Naomi Campbell, Eva Herzigova, Valeria Mazza,Eva Riccobono, Bianca Balti, Marpessa and Ines Sastre along with the beauties that made the history of the legendary “The Cal”. The Superbike (rubberized by Pirelli) is represented by Marco Melandri. Other guests of the evening are the beautiful movie star Margareth Madè, the actor Alessandro Preziosi and the F.C. Internazionale football player Ivan Cordoba. There will be also Tyson Beckford, one of the most beautiful models in the world. From New York City the famous tattoo artist Scott Campbell, who tattooed Sting and personalized Orlando Bloom’s motorbike, presents the Holy Trinity installation.
